Dr. Xu Jiana

After obtaining a master’s degree in Linguistics from La Sapienza University and a degree in Linguistic and Cultural Mediation from Roma Tre University, she gained solid experience as a conference interpreter, establishing long-term collaborations with leading companies such as Pirelli, Trenitalia, Gruppo CAP, Microsoft, Valrhona, Assocarni, Deutsche Bank, Politecnico, La Prairie, Louis Vuitton, Bulgari, SAIC Motor, Ferrari, and others.
Her professional development continued with an entry into journalism, joining the renowned news agency of the Pontifical Institute for Foreign Missions, AsiaNews, as an editor and translator.
In 2020, she returned to China and joined one of the best-known Italian fashion consulting companies, participating in the coordination and co-direction of numerous consulting projects between Chinese brands and international luxury designers/brands. These projects aimed at strategic brand upgrades, including introducing a well-known Italian menswear brand at Milan Fashion Week and coordinating the entire runway event. During this professional phase, she contributed to generating over €1 million in revenue and refined her skills in managing highly diverse projects.
Since February 2025, she has embarked on a new and stimulating challenge within the Termoacqua Group, taking on the role of Country Manager for China.
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